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Cigarette Cards were issued by tobacco manufacturers both to protect the cigarettes by
stiffening the pack, and also to gain customer loyalty to their
particular brand of cigarettes as a form of tobacco advertising. The
cards depicting actresses, baseball players, Indian chiefs, and boxers
issued in 1875 by Allen and Ginter cigarette brands, Richmond Straight
Cut No. 1 and Pet are considered the first modern promotion scheme for
any manufactured product as well as one of the first collectibles.
Most other tobacco companies followed suit. Some very early cigarette
cards were printed on silk which was then attached to a paper backing.
Each set of cards typically consisted of 25 or 50 related subjects, for
example famous football players, Boy Scouts or British butterflies.
They were discontinued in order to save paper during World War II, and
never fully reintroduced thereafter.
The most famous single cigarette card came from American Tobacco
Company's Sweet Caporal cigarettes and showed baseball player Honus
Wagner, Pittsburgh Pirates shortstop (now a member of the Baseball Hall
of Fame). Wagner objected to publication of the card, either because he
did not want to promote cigarette smoking by children or because he was
not being paid, or both. At any rate, the card was withdrawn and at
most a few dozen remain in existence. Its value is in the range of
$200,000 to $600,000. Recently a different Wagner cigar card, made when
he was a minor-leaguer with the Louisville, Kentucky Colonels has
surfaced. Only one of these is known to exist. |
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